Keyword Research

Keyword Research is the First Step for Successful SEO

The search market is very competitive and more so every day. With established and authoritative websites holding the top positions for the most searched-for keywords it can be daunting to consider competing with them for search visibility. Trying to achieve top rankings for competive keywords can not only be frustrating, but it can be downright impossible.

Finding your Edge

The best way to achieve successful search engine rankings and capitalize on search traffic is to base all of your efforts on a solid foundation of keyword research. More often than not you'll find that while the top-level keywords are all heavily targetted by your competitors there will be so-called "long-tail" search phrases (three words or more) that may be beneath the radar. With the general and competitive keywords so highly competitive search users are actually searching for more specific and longer search phrases to get better and more relevant results. Identifying these search phrases and targetting them with link building and content creation can gain you a serious edge on the competition.

The Right Tools

At Tek Web Solutions we have been doing extensive keyword research for years. Along the way we've picked up plenty of useful tools for keyword research. Most of them require paid subscriptions, but in the world of keyword research the best things are not free. Here are a few of them for you DIY webmasters:

• Trellian's Keyword Research Tool
• WordTracker
• SEOmoz's Keyword Difficulty Tool
• Overture Keyword Suggestion Tool
• Google's Keyword Tool

If you'd like to discuss your own website and how keyword reserach can help you find valuable inroads for search engine traffic please contact us. We'd be happy to share our thoughts with you.